Our purpose: to help everyone enjoy amazing technology, however they choose to shop with us

What we do

We sell technology and provide services that help customers afford and enjoy amazing technology to the full

We sell technology
  • The UK&I and Nordics’ leading omnichannel retailer of consumer technology
  • 691 stores where customers can see, touch and try products, supported by expert colleague advice
  • A true omnichannel experience where customers can research, buy and get support in store, online or through a combination of both
We provide services
  • Delivery, installation and set-up so customers get started quickly and confidently
  • Protection plans, repairs and recycling underpinned by one of Europe’s largest tech repair facilities
  • Credit, making technology accessible to more customers
  • Connectivity through iD Mobile, our own virtual network operator, with 2.6m subscribers

Our competitive advantage

The strengths that set us apart

The value we create

During the year we returned £74m through £50m buybacks and £24m dividends.

£74m
+74m YoY Total shareholder returns

Customers need the amazing technology we sell to keep connected, productive, fit, clean, healthy and entertained. Helping them choose from the vast range of products and making sure they can get the most out of it is at the heart of what we do.

60
Group NPS

We can only keep our customers happy if we have happy colleagues. Paying colleagues fairly and building skills for life are essential to our long-term success.

84
Group eSat +2pts YoY

Our scale and our stores provide an omnichannel customer experience that our suppliers can find nowhere else, and because of that we have strong relationships with all the major manufacturers.

+4%
Group like-for-like revenue growth

We care for the world around us. We are proud to be a leading retail repairer and recycler of tech in all our markets. We will reduce our impact on the globe while investing in our communities and good causes.

6.3m
+13% YoY E-waste products collected for reuse or recycling